With more Mustang owners wanting to personalize their vehicles, Shelby Performance Parts (SPP) of Shelby American is now offering a wide body kit for 2005-2009 Mustangs. The kits, which are available in two versions, can be ordered through Shelby American and customers can have them installed at their local auto body shop.
The first version is a complete package that offers rear quarter panels that add six inches of fender, allowing room for up to 345 wide series tires. It also includes front quarter panels that will allow up to a 10-inch tire width. The second version is a rear quarter panel only package. Both versions include a Shelby Billet Aluminum fuel door, full instructions, tools and all the hardware needed to install the kits. While those with automotive skills could install the kits themselves, they do require additional paint and body work that unless the customer is capable of completing the installation, would require the services of a professional auto body and repair facility. The panels are made of lightweight fiberglass and are built to OEM-quality fit, making them a great addition to the already great look of the Mustang. Pricing for the unpainted kits starts at $3,399 for the rear only kit and $5,999 for the full kit, not including installation and paint. For those with 2010-2014 Mustangs, a similar kit will be offered for these models sometime late this summer.
If you are in the market for a Mustang, whether you want to add the wide body kit or not, Permian Ford has a great selection of both new and used Mustangs, and we even have welcomed a 2014 Mustang to our lot. You can visit our website then come see us in person and take a Mustang for a drive. Once you take one for a drive, we are sure you will want to take it home!
Recently Kelley Blue Book, better known as KBB, handed out its various Brand Image Awards for 2013. KBB conducts a Brand Watch™ throughout the year that analyzes the perceptions of over 12,000 new vehicle shoppers, and this year, the Ford Fusion garnered quite of lot of the shoppers attention. While the Fusion earned the Best Redesigned Vehicle of 2013 award, KBB gives honorable mention to the Fiesta, Focus and Escape as well. KBB went as far as to say that, “Ford’s new design language seems to work on every new vehicle that gets the treatment”. KBB has been instrumental in providing consumers with not only new and used car valuation tools, but also highlighting the best new vehicles in a variety of categories each year.
For 2013, the Ford Fusion underwent a complete makeover. As Ford works toward its One Ford mission to offer the same vehicles all over the world, the Fusion has definitely taken on the styling and feel of a vehicle that represents a “world car”. The 2013 Fusion has more curves and is slightly longer and wider than last year. These changes make it noticeably roomier and help create better driving dynamics. These, in addition to its updated mechanics have helped to increase fuel economy as well. Ford has definitely created a winning combination in the 2013 Ford Fusion.
If you want to take a test drive in the new Ford Fusion, or any other one of Ford’s great new cars, Permian Ford has a great selection from which to choose. Whether you are looking for a new or used car, truck or SUV, Permian Ford can help you find the right one for you. Stop by our website and browse our inventory, or stop by and see us at 1000 N Dal Paso Street in Hobbs! We look forward to seeing you!
When the first Mustang debuted on April 17, 1964 at the New York World’s Fair, it is likely that no one expected that 50 years later the Mustang would be the American icon that is has grown to be. To celebrate this milestone, Ford Motor Company is authorizing 50 companies to sell special Mustang 50th Anniversary items including T-shirts, model cars, watches and other branded products. The logo for the 50th Anniversary is very simple, but the galloping pony silhouette with “50 YEARS” in simple font underneath in white on black or black on white, represents the clean, sophisticated image that the Mustang has come to represent. Not only is the logo a representation of the image that Ford Motor Company wants the Mustang to portray, they also carefully choosing the licensees so that their products project the same image.
One of the first licensees signed up for the 50th Anniversary program is Union, New Jersey based Schott NYC, who will be celebrating their centennial this year. Schott NYC was established the same year that the Model T first started rolling off Henry Ford’s innovative assembly line. Since then, the company has produced a premium line of shirts, jackets and other clothing accessories. Schott NYC, during World War II, stopped their regular production in order to produce sheepskin and leather jackets and peacoats for the members of the United States military. Among the many pilots that wore these jackets during battle were the 332nd Fighter Group, also known as the Tuskegee Airmen. These pilots flew the famed P-51 Mustang fighter planes that lent their name to the Ford Mustang. The partnership seemed like a natural pairing due to their common history. Sometime later this year, Schott NYC will start production of a limited-edition leather jacket in honor of the 50th Anniversary Mustang. It is expected that within the next few weeks, some 50th Anniversary items will start being available for sale.
While there is expected to be a special 50th Anniversary edition of the Mustang, currently there are only rumors circulating. If you do not want to wait for a 50th Anniversary Mustang, Permian Ford has a great selection of new and used ones from which to choose. Whether you want the look of the Mustang with the fuel-economy of a V6 or all the power and fun that comes from a V8, Permian Ford can help you find the right Mustang to fit your style and budget. Visit our website or take a drive and visit us at 1000 North Dal Paso Street in Hobbs. We look forward to seeing you!
While the idea of vehicle sharing programs are not new, Ford is the first one to provide a program that is backed by both the manufacturer and local dealerships. The innovative FORD2GO vehicle-sharing program was launched recently in Germany. The idea for the FORD2GO program was first announced in February of 2012 at the Mobile World Congress in Barcelona, Spain where is received a positive reception. The program is currently in the test phase, but will provide benefits to both consumers and Ford itself. If the program proves to be successful, there is the chance that Ford will expand the program, maybe even to the United States.
In areas with dense populations, parking is at a premium or non-existent and vehicle emissions are at a maximum. More than half of the Europeans polled by Ford stated that a program like this would interest them and be something they would use. FORD2GO offers a convenient and inexpensive way for residents of these congested areas to have an alternative to public transportation. It gives them the freedom of their own transportation without worrying about where to park it when they get home. For Ford it also provides the opportunity for consumers to experience Ford vehicles without actually purchasing them in real-world driving situations. If these consumers at some point choose to purchase a vehicle, there is a good chance they will purchase something similar to the vehicles in the pool or another Ford model.
The FORD2GO system is accessed through an iOS or Android smartphone app allowing access on the go. By the end of the year, the German FORD2GO program is expected to have over 500 vehicles provided by the 50 dealerships in the local area. Germany currently has approximately 527 dealerships with over 250 additional branches and over 1,000 Ford authorized repair facilities that are eligible to join the FORD2GO program. With Ford working towards its mission of One Ford globally, the same vehicles will be available all over the world, meaning the United States will be able to take advantage of more fuel-efficient vehicles than ever.
While the vehicle sharing programs are not available in the United States yet, you can still feel confident in knowing that when you purchase any Ford vehicle you are getting quality. Permian Ford offers a complete line of all Ford vehicles from the fuel-efficient and compact Fiesta to the EcoBoost powered full-size F150 pickup. No matter what kind of vehicle you are looking for, Permian can help you pick the right one to fit your needs and budget. Stop by our website or stop by our showroom and see the future of Ford that is here today!
Back in 2009, Ford set a precedent when it used social media to introduce what was then, a new Ford Fiesta. Ford was also the first automaker to introduce a vehicle entirely through social media with its 2010 Explorer crossover. To date they have used social media as part of their vehicle marketing campaigns more than any other automaker. With social media being the platform that brings people around the world together, it only make sense that Ford takes advantage of the huge audience available. Ford’s latest social media campaign is a new chapter in the “Fiesta Movement” called the “Social Remix” to introduce the redesigned 2014 Ford Fiesta.
The new campaign is a little different as Ford is using the internet to recruit 100 people who already have developed a presence in social media. These 100 people will provide all the content to fuel Ford’s mix of paid media, social media and documentation of individual experiences to bring the true experience of owning a Fiesta to the public. Once Ford chooses these 100 people, they will be provided with a Fiesta of their own, along with all the tools necessary to document and share their experience. Ford has designed the Fiesta to represent the individuality of its owner, and these 100 diverse individuals will be able to bring a personal touch to their experience to which a variety of people can relate.
Ford is also planning to feature the Fiesta at a number of nationally prominent events including the Bonnaroo music festival, the X-Games and even American Idol. Ford is using the “Fiesta Movement” to shift part of its advertising and marketing campaign to not only entertain consumers, but also create a more interactive experience with the Fiesta. Ford has set up a number of “missions” for the Fiesta drivers all over the country, allowing Ford to bring the Fiesta to the people. The results of the missions will become a part of primetime television shows as well as a variety of social media sites. The 2009 “Fiesta Movement” ended with the Fiestas logging over one million miles, over 50,000 pieces of content and over 30 million views on various social media sites. Ford hopes that the success of the 2009 campaign will be as exponentially successful to match the increase in use of social media over the past few years.
If you think that you, or someone you know, is a social media influencer, you can visit the Fiesta Movement website and enter to be one of the lucky 100, or just follow the progress of the campaign. The redesigned 2014 Ford Fiesta will debut the available new 1.0-liter EcoBoost engine, which will allow it to attain a projected 40 plus mpg. The sporty Fiesta ST will debut as well, powered by a 197 horsepower 1.6-liter EcoBoost. Even if you are not a social media influencer, you can still enjoy the fun and fuel efficiency with a Fiesta from Permian Ford. We have a great selection of Ford vehicles from the fun Fiesta to the full-size F-150 pickup and more. You can visit our website and become a part of our social media experience by visiting our Facebook and Twitter pages. Let Permian Ford be your first stop to start your own Ford experience!
Ford has brought many innovations to both the auto industry and business in general. Back in 1913, Henry Ford was the first to develop the concept for a large-scale vehicle assembly plant. This concept came to be known as “Fordism” and within just a year, his idea spread all over the world. While many of the original ideas for this type of assembly plant are still used today, Ford has created another innovative concept, the “flexible” assembly plant. The adoption of Ford’s “flexible” assembly plant concept will help them to build more vehicles more efficiently.
Over 100 years after Henry Ford first came up with the idea of a vehicle assembly line, Ford has come up with a way to improve it greatly. The first “flexible” assembly plant is Ford’s Michigan Assembly Plant (MAP) in Wayne, Michigan. The plant was formerly known as the Michigan Truck Assembly plant but has since been changed over to use the “flexible” concept to build Ford cars. A “flexible” assembly plant is a plant capable of producing more than a single vehicle component at one time. A typical assembly plant only builds one component or vehicle at a time and in order to change the item they are producing, the plant must be shut down for a short period of time. The shutdown allows them to change equipment, reprogram computers and add or subtract the number of workers needed for a project. The “flexible” assembly plants eliminate the needs for the shutdowns and allow multiple components to be produced at one time.
As Ford is continually increasing the number of its vehicles in the over 40 MPG club, including adding more alternative fuel vehicles, the MAP facility will be able to supply powertrains for a majority of them. They are currently able to build five different powertrains that are the heart of the C-MAX Energi and Hybrid, the Focus Electric, ST and SE with the Super Fuel Economy (SFE) package. Ford has also set a new standard with the C-MAX Energi being named the most fuel-efficient and affordable plug-in hybrid. With one of the major blocks to most people interested in hybrids is the price, Ford is trying to price them to be comparable with their gasoline-powered counterparts. The Focus Electric, although only available at EV-certified Ford dealers, is a peek at the future of many vehicles Ford builds. The success of the EcoBoost engines has also allowed Ford to offer the same power as a larger V6 or V8 in a much more fuel-efficient turbocharged four-cylinder or six-cylinder. The new SFE package is currently available only on the Focus SE, but you can expect that to be an option on many more of Ford’s vehicles in the future.
Ford’s Manufacturing and Development teams originally designed the concept for a “flexible” assembly plant in 2008, but it has taken four years to bring it to a point it can be put in place. This helped the MAP facility create over 1,200 new jobs for the Wayne, Michigan area, which were much needed. While this is the only plant of its kind like this in operation currently, expect Ford to transform other plants in the near future allowing them to build more vehicles more efficiently and help boost the local economy with jobs. You can see Ford’s full-line of fuel-efficient and alternate fuel vehicles by visiting www.PermianFord.com. While you are browsing if you have any questions, simply click the chat button and you will be connected to one of Permian Ford’s qualified team members. With the future of Ford shifting towards a bigger variety of highly fuel-efficient vehicles, they will continue to set new standards in vehicle production and quality.
If you think that the automotive industry has not completely adapted to social media, you must not have a Facebook or Twitter account. Younger consumers spend a significant amount of time on social media sites, so automakers are using this to their advantage to attract a younger customer base. The first to launch a social media only based campaign was Hyundai for their Veloster. It was introduced via social media in 2011 in an attempt to draw the interest of a younger crowd. For those of you who watched the Super Bowl in 2012, you may have seen the Hyundai vs. Cheetah commercial, which now you can only see on various websites such as YouTube. You can also find the Veloster in a few video games, again showing the attempt to appeal to a younger audience. By using a unique social media plan along with historic appeal of Super Bowl commercials, Lincoln will reintroduce itself to the world next month.
The Appeal of Super Bowl Commercials
How many people do you know “just watch the Super Bowl for the commercials”? As one ofthose people I can attest that commercials the debut during the Super Bowl are not only some of the most expensive but the most creative as well. In a survey done by a Grand Rapids, Michigan advertising agency last year, 54 percent of people watching the Super Bowl are just tuning in to see the commercials. With the potential to have over 70 percent of the United States (which is at this moment home to over 315 million people), which means over 220 million people have the potential to see your advertisement. While Super Bowl advertisements are expensive, the companies that choose to take advantage of the opportunity make sure that their commercials are memorable. Lincoln not only plans to have a memorable commercial to bring attention to the new image they want to introduce, but they are going about it in a completely new way. With almost every automaker having a Super Bowl commercial, Lincoln wants to make theirs stand out.
Social Media Helps “Steer the Script”
Lincoln is using a unique way to create their Super Bowl commercial; they are letting their Twitter followers write the script. With the help of comedian Jimmy Fallon, Lincoln is using his social expertise to head the #SteertheScript Twitter campaign. Using Tweets curated by Jimmy Fallon, the entire commercial is being written via “tweets”. Fans can follow the progress on Lincoln’s website. Many television shows currently offer viewers the chance to “tweet” about the show and share them with the television audience. There are even apps that have been created to help you interact with a favorite show via your smartphone. One app in particular called “Into_Now” allows your smartphone to “listen” to the show you are watching, locate the show in their database and give you different options to interact with the show. The app gives you the opportunity to interact via other “Into_Now” users or post to your Facebook or Twitter page you are watching a particular show right from the app. With the gap between television and social media narrowing every day, it only made sense for Lincoln to combine the two to create a new way for Lincoln to introduce its new image.
With more people joining social media circles every day and it becoming more integrated with other media, businesses that do not use social media are missing a low cost, highly visible advertising source. Social media also allows businesses to interact with their customers and provide them personalized service, which goes a long way when it comes to customer service. Permian Ford Lincoln understands the important role social media plays when it comes to our customers. We have Facebook, Google+ and Twitter pages that allow you to see what is going on at the dealership, take advantage of online only opportunities and give you a place to post comments and questions. Social media is an important tool for both consumers and businesses, so if you are not part of the social media world, you are missing a lot! ZUNXQ4NFZQF3