While the idea of vehicle sharing programs are not new, Ford is the first one to provide a program that is backed by both the manufacturer and local dealerships. The innovative FORD2GO vehicle-sharing program was launched recently in Germany. The idea for the FORD2GO program was first announced in February of 2012 at the Mobile World Congress in Barcelona, Spain where is received a positive reception. The program is currently in the test phase, but will provide benefits to both consumers and Ford itself. If the program proves to be successful, there is the chance that Ford will expand the program, maybe even to the United States.

In areas with dense populations, parking is at a premium or non-existent and vehicle emissions are at a maximum. More than half of the Europeans polled by Ford stated that a program like this would interest them and be something they would use. FORD2GO offers a convenient and inexpensive way for residents of these congested areas to have an alternative to public transportation. It gives them the freedom of their own transportation without worrying about where to park it when they get home. For Ford it also provides the opportunity for consumers to experience Ford vehicles without actually purchasing them in real-world driving situations. If these consumers at some point choose to purchase a vehicle, there is a good chance they will purchase something similar to the vehicles in the pool or another Ford model.

The FORD2GO system is accessed through an iOS or Android smartphone app allowing access on the go. By the end of the year, the German FORD2GO program is expected to have over 500 vehicles provided by the 50 dealerships in the local area. Germany currently has approximately 527 dealerships with over 250 additional branches and over 1,000 Ford authorized repair facilities that are eligible to join the FORD2GO program. With Ford working towards its mission of One Ford globally, the same vehicles will be available all over the world, meaning the United States will be able to take advantage of more fuel-efficient vehicles than ever.

While the vehicle sharing programs are not available in the United States yet, you can still feel confident in knowing that when you purchase any Ford vehicle you are getting quality. Permian Ford offers a complete line of all Ford vehicles from the fuel-efficient and compact Fiesta to the EcoBoost powered full-size F150 pickup. No matter what kind of vehicle you are looking for, Permian can help you pick the right one to fit your needs and budget. Stop by our website or stop by our showroom and see the future of Ford that is here today!

Back in 2009, Ford set a precedent when it used social media to introduce what was then, a new Ford Fiesta. Ford was also the first automaker to introduce a vehicle entirely through social media with its 2010 Explorer crossover. To date they have used social media as part of their vehicle marketing campaigns more than any other automaker. With social media being the platform that brings people around the world together, it only make sense that Ford takes advantage of the huge audience available. Ford’s latest social media campaign is a new chapter in the “Fiesta Movement” called the “Social Remix” to introduce the redesigned 2014 Ford Fiesta.

The new campaign is a little different as Ford is using the internet to recruit 100 people who already have developed a presence in social media. These 100 people will provide all the content to fuel Ford’s mix of paid media, social media and documentation of individual experiences to bring the true experience of owning a Fiesta to the public. Once Ford chooses these 100 people, they will be provided with a Fiesta of their own, along with all the tools necessary to document and share their experience. Ford has designed the Fiesta to represent the individuality of its owner, and these 100 diverse individuals will be able to bring a personal touch to their experience to which a variety of people can relate.

Ford is also planning to feature the Fiesta at a number of nationally prominent events including the Bonnaroo music festival, the X-Games and even American Idol. Ford is using the “Fiesta Movement” to shift part of its advertising and marketing campaign to not only entertain consumers, but also create a more interactive experience with the Fiesta. Ford has set up a number of “missions” for the Fiesta drivers all over the country, allowing Ford to bring the Fiesta to the people. The results of the missions will become a part of primetime television shows as well as a variety of social media sites. The 2009 “Fiesta Movement” ended with the Fiestas logging over one million miles, over 50,000 pieces of content and over 30 million views on various social media sites. Ford hopes that the success of the 2009 campaign will be as exponentially successful to match the increase in use of social media over the past few years.

If you think that you, or someone you know, is a social media influencer, you can visit the Fiesta Movement website and enter to be one of the lucky 100, or just follow the progress of the campaign. The redesigned 2014 Ford Fiesta will debut the available new 1.0-liter EcoBoost engine, which will allow it to attain a projected 40 plus mpg. The sporty Fiesta ST will debut as well, powered by a 197 horsepower 1.6-liter EcoBoost. Even if you are not a social media influencer, you can still enjoy the fun and fuel efficiency with a Fiesta from Permian Ford. We have a great selection of Ford vehicles from the fun Fiesta to the full-size F-150 pickup and more. You can visit our website and become a part of our social media experience by visiting our Facebook and Twitter pages. Let Permian Ford be your first stop to start your own Ford experience!

Ford has brought many innovations to both the auto industry and business in general. Back in 1913, Henry Ford was the first to develop the concept for a large-scale vehicle assembly plant. This concept came to be known as “Fordism” and within just a year, his idea spread all over the world. While many of the original ideas for this type of assembly plant are still used today, Ford has created another innovative concept, the “flexible” assembly plant. The adoption of Ford’s “flexible” assembly plant concept will help them to build more vehicles more efficiently.

Over 100 years after Henry Ford first came up with the idea of a vehicle assembly line, Ford has come up with a way to improve it greatly. The first “flexible” assembly plant is Ford’s Michigan Assembly Plant (MAP) in Wayne, Michigan. The plant was formerly known as the Michigan Truck Assembly plant but has since been changed over to use the “flexible” concept to build Ford cars. A “flexible” assembly plant is a plant capable of producing more than a single vehicle component at one time. A typical assembly plant only builds one component or vehicle at a time and in order to change the item they are producing, the plant must be shut down for a short period of time. The shutdown allows them to change equipment, reprogram computers and add or subtract the number of workers needed for a project. The “flexible” assembly plants eliminate the needs for the shutdowns and allow multiple components to be produced at one time.

As Ford is continually increasing the number of its vehicles in the over 40 MPG club, including adding more alternative fuel vehicles, the MAP facility will be able to supply powertrains for a majority of them. They are currently able to build five different powertrains that are the heart of the C-MAX Energi and Hybrid, the Focus Electric, ST and SE with the Super Fuel Economy (SFE) package. Ford has also set a new standard with the C-MAX Energi being named the most fuel-efficient and affordable plug-in hybrid. With one of the major blocks to most people interested in hybrids is the price, Ford is trying to price them to be comparable with their gasoline-powered counterparts. The Focus Electric, although only available at EV-certified Ford dealers, is a peek at the future of many vehicles Ford builds. The success of the EcoBoost engines has also allowed Ford to offer the same power as a larger V6 or V8 in a much more fuel-efficient turbocharged four-cylinder or six-cylinder. The new SFE package is currently available only on the Focus SE, but you can expect that to be an option on many more of Ford’s vehicles in the future.

Ford’s Manufacturing and Development teams originally designed the concept for a “flexible” assembly plant in 2008, but it has taken four years to bring it to a point it can be put in place. This helped the MAP facility create over 1,200 new jobs for the Wayne, Michigan area, which were much needed. While this is the only plant of its kind like this in operation currently, expect Ford to transform other plants in the near future allowing them to build more vehicles more efficiently and help boost the local economy with jobs. You can see Ford’s full-line of fuel-efficient and alternate fuel vehicles by visiting www.PermianFord.com. While you are browsing if you have any questions, simply click the chat button and you will be connected to one of Permian Ford’s qualified team members. With the future of Ford shifting towards a bigger variety of highly fuel-efficient vehicles, they will continue to set new standards in vehicle production and quality.